St. James of London is a very established British brand of high quality grooming goods for men. Founded in 1953, St. James of London is designed to appeal to the modern, well-groomed man who appreciates a traditional approach to grooming. The look of the company’s website and packaging reinforces this ‘old-school’ style, offering a simple but exclusive selection of luxury products that include not only shaving-related goods but also a selection of hair products and leather items. While the company originally only sold their goods in the U.K., they are now available internationally, both online and in selected retail stores. A long-time favorite in England, St. James of London is now a popular brand with men everywhere, receiving rave reviews in the press and from consumers who love the superior wet shave results gained from using this brand.
The St. James of London collection consists of razors, shaving brushes, shaving products and a line of lifestyle accessories. They offer three styles of razors – Mach 3 razors, Gillettte Fusion and a range of safety razors that include their own brand and also Merkur and Weishi brands. All the razors come in a range of handle finishes such as ebony, horn and ivory and the St. James brand razors are branded with their distinctive ‘Lion’ logo. A complimentary gift of St. James of London sample set of shave creams, post shave gels and pre shave oils is sent with every razor purchase.
The line of shaving brushes in the St. James collection is particularly impressive. They run from the more affordable synthetic bristle, through to the Super Badger and Silver Tip, at the top of the range. All are perfect for superior wet shaving, although those in the top end of the range tend to be softer and denser, allowing for better water retention and a more comfortable feel on the skin. In addition to the difference in bristles, the brushes come in a variety of sizes and handle finishes so they can be easily matched with the consumer’s choice of razor. Of course, St. James of London also offer a range of accessories – not only are there stylish razor and brush stands, but they also have a number of shaving bowls plus travel sets for convenience.
Rounding out the St. James of London’s line is their fine collection of skincare products that come in a selection of fragrances that are modern and masculine yet not overpowering. The cologne, Pre-shave oil, Shave cream and Post-shave gel consist of soothing and hydrating essential oils, offered in fragrance combinations such as Mandarin and Patchouli, Sandalwood and Bergamot and Black Pepper and Lime. Most of their products can be purchased in travel sizes, gift sets and starter sets. A small but luxurious line of hair products is offered that consists of a hydrating Lemongrass and Bergamot shampoo, Lavender and Lime conditioner and styling pomade.
St. James of London products are perfect for the male consumer who recognizes and enjoys using quality products. Based in tradition but given a modern spin, this company is a true leader in superior wet shave goods and grooming treatments.
St. James of London is a very established British brand of high quality grooming goods for ...